Why Choose iDR To Be Your Partner On The Internet?
Internet Direct Response is an experienced results-driven marketing company, that provides a number of online marketing solutions. By utilizing IDR's artistic creativity and superior technology, our clients benefit from increases in traffic, sales and profitability. All of our marketing and design services are created to be interactive with each other, and beneficial to our clients' product goals.

Custom Web Design
Internet Direct Response, Inc. provides our clients with high quality and extremely unique website design and development services. Not only do our professional designers have our client's brand and business goals in mind while developing their site, but they are also focusing on ways to immediately drive positive ROI results when the website goes live.

Our designers and programmers have had an amazing opportunity to work the majority of their careers in the Direct Response Internet market. This gives IDR an amazing advantage over other marketing firms, that allows us to use our vast experience to help your product become the dominant brand in its market. Prescription drugs, herbal supplements, exercise equipment, topical creams, and professional services are just some of the areas that we have experience in. Chances are that someone in our firm has first hand knowledge marketing or design experience in your market.

Email Marketing
Email Marketing is an important direct marketing method to stay in contact with our client's customer base through the use of electronic mail (email). IDR has the capability to send out and track the effectiveness of various types of emails for our clients on a regular basis. These emails can be used for customer service follow-up, promoting a new product, monthly newsletter, or any other information our clients would like to share with their customers.

Internet Direct Response, Inc. does not condone SPAM (unsolicited email) in any fashion. We only send email out to customers who order through our websites or are given to us in a double opt-in list. IDR also has the capability of converting a client's existing customer shipping list to an email list through the use of a unique database query program.

Web Hosting
IDR provides website hosting as a completely free benefit to its clients. Our data center is located at the Dallas Info Mart which boasts over 1.6 million square feet of data center capable space, more than 16 telecom switch sites and access to more than a dozen fiber optic networks. Multiple levels of security access are required to gain entry to the data center. Highly trained security staffs patrol both the interior and exterior premises 24 hours a day ensuring the facility is extremely secure. The Info Mart provides Hospital-grade electrical power supplied by 3 independent Texas Utility station feeds and six in-building transformer substations. And redundant cooling and fire suppression are in place to ensure maximum up-time availability.

All servers are monitored 24/7 and our host's Cisco network is under constant scrutiny from their highly skilled staff to ensure peak performance and maximum security at all times. For Internet connectivity, we currently utilize four (4) Gigabit Ethernet connections from multiple providers which terminate in the data center. Distributed Denial of Service (DDos) mitigation and multiple levels of firewall protection and load balancing are available to keep your data flowing smoothly and securely.

PCI Certified
IDR is PCI Certified. The PCI Security Standards Council, founded by American Express, Discover, JCB International, MasterCard and Visa, was created to enhance payment data security by standardizing how consumer credit card data is captured and stored. Being PCI certified provides outstanding security to IDR' s clients by insuring that consumer data is captured and stored in an ethical, industry-approved manner.

eCommerce
The majority of our clients utilize IDR's proprietary e-commerce system to process their Internet orders. IDR's programmers extensively researched all of the different options and methods available and then created our own e-commerce shopping cart and reporting system to capture the order information as effectively as possible with as little interaction form the consumer as possible..

Working side by side with our Internet marketing team, our developers are constantly making updates based on visitor traffic and buying patterns on individual websites. Our regular testing and analysis, enables IDR to maximize each website's ease of use which in turn increases profitability.

Conversion rate (number of orders / number of website visitors) is an important website metric to track. Lots of Internet marketing companies can drive traffic to a website, but none of them can convert traffic into paying visitors like IDR does. Our conversion rates are consistently at the top of the industry according to a well respected 3rd-party website.

Secure Credit Card Processing
Secure order processing is critical in insuring consumer confidence. Every order handled by IDR is protected by Thawte Security which accounts for 40% of the global ssl market and is one of the most respected companies in the global certificate category.

Affiliate Marketing
Affiliate marketing is a very popular and profitable business model that allows our clients to promote their websites on 3rd party affiliate sites. The affiliate is typically paid a commission on a pay for performance model whenever an action or a lead is completed. Since payment is not due until the action is completed, the client knows exactly what their cost will be for each order. Typically the affiliate is paid a commission of 15-30% of the sale.

IDR personally manages its affiliate marketing service through an affiliate network called Cash Winds. This program allows new IDR clients to have access to an existing pool of affiliates to promote their products. Since we are in complete control, IDR can limit who is allowed to be an affiliate, and where those affiliates can advertise. This ensures that only the best websites will be promoting our clients.

Order Fraud Screening Program
The affiliate channel is a potentially lucrative arena. But, given the financial dynamics, it can be extremely dangerous due to fraudulent orders. IDR has developed an order fraud screening program based on real life data that can operate as a stand alone or in conjunction with other credit card processor fraud detection programs. The advantage of the IDR program is it screens the order prior to credit card processing and does not require phone calls or other contact with the consumer to verify the order. It is not unusual for a consumer who is having charges made fraudulently made to their credit cards to receive multiple phone calls attempting to verify a purchase made online. Needless to say, for these consumers the phone calls are extremely annoying. The IDR system is designed to minimize drop-out from legitimate customers and only impact the fraudulent ones. Contact an IDR Sales Rep for more details.

Traffic Sales & Analysis
IDR provides realtime reporting on a variety of key metrics including: unique visitors, orders, revenue, breakdown by skus, traffic source,

Sales Marketing Analysis
While the Internet Direct Response, Inc. team has become leaders in creative design, search engine marketing, and e-commerce, the most important and valuable service that we offer is our sales and marketing analysis. Over the past few years we have developed a completely proprietary system that allows our clients to see in real-time how well their internet campaign is performing.

Our web-based system is completely integrated with the Pay Per Click programs we utilize so we can accurately report to a client how profitable a given website is for any time period. Other metrics such as average revenue per order, demographic / geographic customer profiles, and more are also available.

Understanding all of these important metrics and how they affect our client's internet campaign allows IDR to drive sales with the necessary knowledge to make important marketing decisions.

Pay Per Click Management
Pay Per Click or PPC management is a very important part to a successful Internet campaign. A PPC account lets a person bid on a specific term in one of the major search engines so their listing shows up at the top in the the Sponsored section. Each time a visitor clicks on a Sponsored PPC listing, the owner is charged a small fee. While anyone can setup an account with one of the PPC services, how effectively will they be able to track the profitability of their spending? At IDR we have perfected this complex task after many years of experience.

Our account managers watch our client's campaign at the keyword level to ensure that each keyword is maximizing its profitability. We prefer to manage our accounts manually rather that using an automated software program to do the bidding for us. This allows us to gain insight into our competitors bidding strategies and exploit them to our client's advantage.

IDR extensive knowledge and experience with Pay Per Click management has allowed it to receive an Ambassador level status with Yahoo. This designation is reserved only for high-performing search engine marketers (SEM's) agencies like Internet Direct Response, Inc. To read more about our Ambassador status, please click here.

Along with Yahoo's Ambassador program, IDR has also been fortunate enough to achieve the Qualified Professional level with Google. This program is reserved for firms that maintain extensive in-depth knowledge of the Google AdWords software. To read more about our Professional status, please click here.

Order File Management
IDR will provide custom integration with your order management process. Whether you self-fulfill or use a fulfillment vendor, IDR will deliver the order files to your specifications.